We believe you deserve to know exactly how TheBingoOnline.com makes money and how that might influence what you see on our site. This page lays it all out clearly.
Our Business Model
TheBingoOnline.com is free to use. We don’t charge readers anything. Instead, we earn affiliate commissions when you click a link to a bingo site from our website, sign up, and play there.
The bingo operator pays us a commission for referring you. You don’t pay anything extra. The bonuses and terms you get are the same whether you use our link or go directly to the site.
Different operators pay us in different ways. Some pay a percentage of what you wager over time (called revenue share). Some pay a one-time fee when you sign up and meet certain conditions, like making a deposit and wagering a specific amount (called CPA). Some use a mix of both.
The amount we earn varies by operator. Some partnerships are more profitable than others.
Does This Affect Our Reviews?
Here’s the reality: we earn more from some sites than others. But operators cannot pay us to improve their rating or remove criticism from reviews. Our Editorial Guidelines explain how we maintain independence.
We’ve removed sites from our recommendations when they stopped meeting our standards, even when those sites were major revenue sources for us. We’ve published negative aspects of sites that earn us good commissions. We’ve rated sites lower than others even when they pay us more.
That said, we’re not going to pretend money doesn’t matter. When choosing which sites to feature prominently or which bonuses to highlight, commercial considerations do play a role, alongside editorial quality. What we won’t do is recommend a bad site just because it pays well.
Featured Placements
Some sites get more prominent positions on our pages than others. This can happen for a few reasons. Sites we rate highly often get better placement because we genuinely think they’re good options. Sites with strong affiliate relationships may also receive featured placement. Sites offering particularly attractive bonuses might get temporarily featured.
The key point: we don’t feature sites that don’t meet our quality standards, regardless of commercial benefits. Featured placement means “this site meets our standards and there’s a good reason to highlight it,” not “this site paid the most.”
Exclusive Bonuses
Sometimes we negotiate special bonuses that are only available through TheBingoOnline.com. These exclusive offers usually provide better value than what’s available elsewhere. When we feature exclusive bonuses, we earn higher commissions on those offers.
We only promote exclusive bonuses that we’ve verified provide real value and have fair terms. A bigger bonus with impossible wagering requirements doesn’t help you, so we don’t promote it even if it would earn us more.
Sites We Don’t Earn From
Occasionally we mention sites where we don’t have an affiliate relationship. This happens when we think a site offers something unique or when we’re providing comprehensive market coverage. We try to note when a site isn’t affiliated with us so you understand our relationship with them.
Direct Advertising
Besides affiliate commissions, we may accept direct advertising from operators. This could include banner ads or sponsored content.
Sponsored content is always clearly labeled. It’s created in partnership with an operator and promotes their offerings. While we maintain quality standards for sponsored content, you should understand these pieces are promotional.
Display ads don’t influence our editorial content or ratings.
Understanding the Balance
We’re running a business, and we need to earn money to keep the site running and pay our team. But our business model only works long-term if you trust us. Recommending terrible sites for short-term profit would destroy that trust and our business.
This creates a natural incentive for us to recommend quality sites. Happy players who stick around and enjoy their experience generate more value for everyone, including us, than unhappy players who sign up once and leave.
We can’t be completely objective because we have financial interests. No one can. But we can be transparent about those interests and maintain standards that prioritize your needs. That’s what we aim for.
Your Choices
Understanding how we make money helps you use our site effectively. You’re not obligated to use our links. You can visit sites directly. You can check multiple review sites before deciding. You can weigh our recommendations against your own research.
We provide information to help you make better decisions, but the decision is always yours.
Regulatory Compliance
We follow regulations around promoting gambling services. This includes age restrictions (18+ only), responsible gambling messaging, and honest advertising. We only recommend sites that operate legally in the markets we serve.
Questions?
If you have concerns about our business model, think we’re not being transparent enough, or wonder about our relationship with a specific operator, contact us. We’d rather address your questions directly than leave you wondering.
For information about our review process and standards, see our Editorial Guidelines and How Ratings Work pages.