Advertiser Disclosure — How We Make Money
How TheBingoOnline is paid by the bingo sites it covers, what commercial terms can and cannot affect, and why every operator link on this site is one we earn from.
TheBingoOnline.com is free to read. We are paid by the bingo operators we write about, and this page sets out how that works.
We earn a commission when a reader follows one of our links to a bingo site, opens an account and makes a deposit. You pay nothing extra for using it, and no operator has ever bought a rating.
The Arrangement at a Glance
- Who pays us
- The bingo operators we link to
- What starts a commission
- A reader opens an account and deposits
- What you pay
- Nothing
- Operator links
- Every one of them is an arrangement we are paid for
- Commercial terms can affect
- Which site sits at the top of a list
- They cannot affect
- A rating, a verdict, or whether criticism gets published
Last reviewed: August 2026.
How We Are Paid
The site is free to use and we do not charge readers anything. The money comes from the operators. When you click a link to a bingo site from one of our pages, open an account and make a deposit, that operator pays us a commission.
Using our link costs you nothing. The offer you get is the one shown on the page, and sometimes it is better than the operator’s standard one, where a site has given us something only available here.
Operators pay in three ways. Revenue share is a share of what the operator keeps from a referred player over time, once winnings, bonus costs and fees have come out — a share of their net revenue, not of the amount staked. CPA is a one-off fee once a referred player has signed up and met a condition, usually a deposit plus a set amount of wagering. A hybrid deal combines the two. Which model applies varies by operator, and so does the rate — some partnerships are worth considerably more to us than others.
We do not publish the individual rates, which are commercial terms between us and each operator. What matters when you are reading a page is the model and the conflict it creates, and both are here.
Does This Affect Our Reviews?
We earn more from some sites than from others. Operators cannot pay us to improve a rating or to have criticism taken out of a review, and none has. Our editorial guidelines set out where commercial input stops and editorial judgement starts.
Three things that have actually happened. We have removed sites from our recommendations when they stopped meeting our standards, including sites that were major revenue sources at the time. We have published unflattering findings about sites that pay us well. We have rated sites below others that pay us more.
What we will not do is pretend the money has no effect anywhere on this site. It does, and the next section is about where.
Featured Placement and Ordering
A site has to test well to appear on one of our lists at all. That is the floor, and it does not move for money. Among the sites that clear it, commercial terms can affect the order they appear in.
That happens in two ways. Occasionally an operator buys a featured slot outright, which is rare. More often it is less formal than that — an operator argues their brand converts better for our readers, or offers a better rate, and it moves up a page.
What this does not do is put a bad site in front of you. A site that fails our testing does not get onto a list at any price. Being featured means the site met our standards and there was a reason to highlight it, and nothing more than that.
We do not mark individual entries as commercial, because all of them are. Every operator we link out to has an arrangement with us, so treat every one of those links as one we are paid for. The exception runs the other way: the operators named on our list of bingo sites to avoid earn us nothing at all, which is rather the point of that page.
Exclusive Bonuses
Some operators give us an offer that is not available if you go to them directly. Most do not, and for those we run the same public offer everybody else gets.
We only run an exclusive where the offer is worth claiming. A larger bonus carrying wagering requirements you cannot realistically clear is worth less than a smaller one you can, so we do not promote it, even where it would pay us more. Our guide to wagering requirements covers how to work that out for yourself.
What We Do Not Publish
We do not run sponsored articles, paid guest posts or paid link insertions. Nothing on this site is written by an operator, or by an agency working for one.
Gambling promotion is regulated and we work inside those rules. Our pages are for adults only, and the minimum age is not the same everywhere — 18 in the UK and Ireland, 18 or 19 in Canada depending on the province, and 21 in the US states that license online casinos. Every page carries responsible gambling messaging. We do not make claims about what a bonus is worth, or about anyone’s chances of winning, that we cannot support. Our responsible gambling guide covers the tools available if any of this stops being fun.
Where a market licenses operators, we only cover ones holding a current licence for it. Where a market has no licensing regime and every option open to a reader is licensed offshore, we cover those sites and label them offshore rather than pretend the category does not exist. Our about page sets out which markets are which.
What This Means for You
You are not obliged to use our links. You can go to any operator directly, read other review sites, and weigh what we say against your own research. Nothing here stops working if you do.
We cannot be completely objective, because we have financial interests. What we can do is be transparent about those interests and maintain standards that limit where commercial considerations can influence the site.
If you think we are falling short of those standards, or you want to know about our relationship with a particular operator, tell us. We would rather answer than leave you guessing.