Home / Cookies Policy

Cookies Policy

By Elisha Franklin, Updated: March 15, 2019

This Cookies Policy page explains all the different kinds of cookies that may be set when you visit TheBingoOnline.com, to help you understand them and manage them as you see fits.

By using our website, you will be asked to consent to cookies for the below-outlined reasons and purposes to get a fully functional online gaming experience.

What Are Cookies?

Cookies are small pieces of data that stay on your mobile or desktop device and memorise what you do while you’re browsing through a website. We use cookies to customise your gaming experience and show you the most important information when you return to our website.

Cookies are data files sent by our server to your web browser, hard drive, or processor memory and are stored there. In terms of definition, their purpose is helping you navigate through our website, customising it for you and improving your gaming experience.

Classification of Cookies

Cookies have several classifications, the primary ones being the ‘essential’ and the ‘non-essential’ cookies.

‘Essential’ Cookies

The ‘essential’ cookies are either fundamental to provide you with the online service which you have requested (for instance, service on our website) or are used with the sole purpose to carry out the communication transmission over a network, facilitate it.

The cookies that our uses are strictly necessary for the website to provide you with the services on our website which you have requested. We use the following:

  • First party security cookies which we use to detect repeated failed attempts to log in.
  • First party session cookies to memorise your input when you fill the online forms over pages on the website.
  • Security cookies which we use to prevent login system abuse on our website.

The legal basis for processing data about you obtained from or contained in from essential cookies in TheBingoOnline.com legitimate interests. The legitimate interest in using these cookies is ensuring our website functions properly and provides you with all the services you requested.

‘First Party’ and ‘Third Party’ Cookies

Also, cookies have another classification, ‘first party’ and ‘third party’. ‘First party’ cookies are those placed by our website’s domain on your device.

‘Third party’, as the name implies, are placed on your mobile or desktop device by third-party website domains. In terms of definition, ‘third’ party cookies are used by third parties to analyse your use of our website and/or to display their advertisements to you. We use the following ‘third’ party cookies:

  • Third party advertisement cookies by Adroll with the aim of displaying ads to you on other websites based on your interest and for the purpose of measuring their effectiveness.

To find out how Adroll uses cookies and how they use your information, visit their Privacy Policy page at https://www.adrollgroup.com/privacy.

The legitimate interests to collect your data and use these cookies is for the purposes for which we use ‘third’ party cookies as defined above.

‘Non-Essential’ Cookies

The ‘non-essential’ cookies, on the other hand, are any other cookies which are not included in the ‘essential’ cookies definition. ‘Non-essential’ cookies we use are:

‘Functional’ Cookies

‘Functional’ cookies are used to enhance our website functionality, and are either not strictly essential or serve non-essential purposes in addition to their essential purpose. The ‘functional’ cookies we use on our site are:

  • First party or third party persistent cookies that improve our website’s appearance and personalise it for you.

We process ‘functional’ cookies only if you have consented. The legal basis for processing data is in our legitimate interests of enhancing the website’s functionality and improving your gaming experience.

‘Analytical’ Cookies

‘Analytical’ or ‘performance’ cookies are used to analyse your behaviour on our website. They track and gather data about what you do on our website. ‘Analytical’ cookies are not essential for TheBingoOnline.com website or its functionality to work. The following ‘analytical’ cookies are used on our website:

  • First party or third party persistent cookies which analyse your access to and use of our site and its features.

The information collected with these cookies is collected on an anonymised basis. The legitimate interests to use these cookies is analysing how individual players use the website to help us improve our website and business.

‘Targeting’ Cookies

‘Targeting’ or ‘advertising’ cookies are used to display different advertisements to you. These cookies record information about your visit and use of our website for advertising purposes. The ‘advertising’ cookies we use are:

  • First party session or persistent cookies which are used to display ads to you based on your interests and with the purpose to measure their effectiveness.
  • First party persistent or session cookies to remarket ads to you on other websites you visit.

The legitimate interests for the use of ‘targeting’ cookies are displaying ads to you about TheBingoOnline.com services and products.

‘Persistent’ and ‘Session’ Cookies

These cookies were mentioned in the previous section because cookies can also be classified as ‘persistent’ and ‘session’ cookies. ‘Persistent’ cookies expire at a certain, fixed point in time, or when you manually delete or remove them from your browser, depending on whichever happens first.

‘Session’ cookies, however, expire when you choose to close your browser, meaning, they are active for as long as your browser is open.

Other Embedded Technologies

TheBingoOnline.com also embeds web beacons and Facebook Pixel on the website, which are other technologies with similar function as cookies.

Web Beacons

Web beacons are the small GIF images which are activated whenever you access a page on the website that contains them or when you open a marketing email. They are not stored on your hard drive unless you download the GIF image that contains them. They do transmit data when you view them but do not access any other information on your computer. We use web beacons to track how often you view our website pages or adverts but also to track your browser information, location, receipt of its marketing emails and your IP address.

There are browsers which give you the ability to restrict the use of web beacons by not accessing the GIF images that contain them or by preventing them from sending data back to their source. You would need to select the ‘do not display images’ for the former and to select the ‘block trackers and cookies’ for the latter.

Our legitimate interests for using web beacons are analysing the website’s performance and effectiveness of its email marketing campaigns.

Facebook Pixel

Facebook Pixel is used by most sites that advertise their businesses on Facebook. It is a tracking code that allows websites to monitor and track the success of their ads on Facebook and improve the effectiveness of those ads by recording data such as the actions you took on the website using cookies or the device you used to access the website. Facebook Pixel may be used to create retargeting ads and custom audiences for our ads on Facebook and its website.

In fact, Facebook is the one that aggregates data from our use of Facebook Pixel on the website with the data it gathers with other sources and uses it to improve and target ads displayed on its website, its systems and to provide measurement services to third parties which also use its advertising services. Visit https://www.facebook.com/about/privacy to find out more about how Facebook handles the information they gather about you.

Opting In and Out of Cookies

There are different ways in which you can opt in or out of cookies. Even though you’re welcome to block the use of some of the above-described cookies, you should be aware that you can impair our website and its functionality by doing so, or even render some or all of it unusable. In addition, you should be aware that by cleaning all cookies you will also delete any other cookies that are storing your preferences. Visit www.allaboutcookies.org to find out more about cookies and adjust your browser settings.

Adjusting Your Browser Settings

You can reject some or all cookies or accept them by adjusting your browser settings. Click on the following links, depending on the browser you are using, and learn how to change the browser settings and opt in or out of cookies.

Firefox and Chrome give you another option and let you browse in incognito mode. This way they limit the amount of data placed on your device and any persistent cookies placed on your device are automatically deleted when you finish your browsing session.

Google Ads and Google Analytics Settings

Unselect the ‘Also use Google Account activity and information to personalise ads on these websites and apps and store that data in your Google Account’ and switch the ‘Ads Personalisation’ off by going to Google Ads setting page https://adssettings.google.com/ to opt out of personalisation of ads. Or, you install a free browser plugin at https://support.google.com/ads/answer/7395996.

To opt out of Google Analytics, instal the browser add-on at http://tools.google.com/dlpage/gaoptout.

Stop Facebook from Tracking You

To stop Facebook from tracking your behaviour and preferences, install a browser add-on tool. For Chrome, you can find it at https://chrome.google.com/webstore/detail/disconnect-facebook-pixel/nnkndeagapifodhlebifbgbonbfmlnfm?hl=en, while for Firefox, you can find it here https://addons.mozilla.org/en-GB/firefox/addon/facebook-disconnect/.

Digital Advertising Alliance in Europe

There is another option you could consider to easily stop Facebook and any other company from showing you interest-based ads, by going to http://www.youronlinechoices.com. This is the site where all companies that participate in the European Interactive Digital Advertising Alliance can be found, and where you can block ads by selecting the ‘Off’ option on ‘Your Ad Choices’, and block ads from Facebook or any other companies you want to block.

Exclusive Offer
Mecca Bingo Review 4.9 / 5 Deposit £10, Get Up To £120 Bonus
Get Offer


Free Spins Offer
MrQ Bingo Review 4.9 / 5 Get 30 Free Spins, Use Code: BASSM30
Get Offer

18+. New players only. First deposit only. Min deposit & spend £10. Max 30 spins on VALHALLA at 25p per spin. Spins credited upon spend of £10. Full T&Cs apply.

Free Spins No Wagering
Betfred Bingo Review 4.9 / 5 Get £10 Bingo Bonus + 100 FREE Spins
Get Offer

New customers only. Register with promo code BINGO100. Minimum deposit and stake £10 on Bingo Tickets within 14 days to qualify. £10 Bingo Bonus must be wagered through once. 14-day expiry. Bonus Balance is used prior to Cash Balance. 100 Free Spins on selected Slots credited within 48 hours of qualification. Free Spins expire after 7 days. E-Wallet & Prepaid Card restrictions apply. SMS validation may be required. Full T&Cs apply.

Free Play Bonus
Heart Bingo Review 4.8 / 5 Get £30 Bingo Bonus + 100 Free Spins
Get Offer

18+ New customers. Opt In, Deposit & play £10 on Bingo or Slot Games within 7 days. Deposits made by Paypal are excluded from this promotion. Get £30 on Bingo + 100 Free Spins on Make Me a Millionaire Slot Game. Click for T&Cs | begambleaware.org | Please gamble responsibly

Scroll to Top